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Indians purchase more than million pairs of jeans every year. When Dockers came to India, it expanded distribution significantly across the top nine cities and became popular in the age segment and was among the top two khaki brands in In , when Dockers sales plummeted sharply, parent Levi Strauss put the brand on the block.
In , Levi Strauss noted in its annual report that Dockers sales had been disappointing in many regions, including its biggest market, the US, and was in the process of overhauling the brand. Read Post a comment. Login from existing account Facebook Google Email. Share on Facebook Share on Twitter. All Comments Your Activity. We have sent you a verification email. To verify, just follow the link in the message. Business The connection between Rupee crisis and India's elections Washing machines, ACs, refrigerators, flying to cost more Featured Today In Travel.
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